Coinbase Investor Day
Visual Identity
Role
Brand/Graphic Designer
Client
Coinbase
Year
2020

About

Coinbase has scheduled its first-ever investor day. It’s a virtual event to talk about cryptoeconomy and Coinbase’s role in this ecosystem. The design features modern, growing, with simple but futuristic feeling.In this project, I created a series of marketing programs, including folder, google slide template, invitation cards. The attendees will receive a box of SWAG and these graphic items before the virtual event starts. This new event graphic creates a new Coinbase feeling throughout all experience.
Created while working with Manifold.
“This will not be a traditional investor day, but rather an opportunity to hear our perspective on the cryptoeconomy and learn about Coinbase’s role in the ecosystem.”
- Spokesperson, Daniel Harrison
Concept

In order to depict this special event, the design features modern, growing, with simple but futuristic feeling. At the same time, the main graphic-forward slash not only presents the future of the crypto economy, but also highlights the importance of their role. It’s also inspired by neomorphism style with Coinbase blue. This new event graphic creates a new Coinbase feeling throughout all experience.

Logotype

Futuristic modern

Using the forward splash angle to cut the top of "I" and "t".

Typography and Color

Except Coinbase Blue, we also choose Jet Black ,Professional White and Cloud Grey as secondary color.

Printed graphic

I created a series of marketing programs, including folder, google slide template, invitation cards. The attendees will receive a box of SWAG and these graphic items before the virtual event starts. It will make attendees engage with Coinbase Investor day more.

Digital Graphic

Web design